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“Use the data about which of your posts perform the best and keep making content just like that,” says Lauren Pope of G2. If your content is engaging, it’s easier to build an audience that’s not dependent on third-party traffic sources like search and social. But engagement metrics can tell you about a lot more than just how your efforts are paying off in your attempts to build an audience of your own. If your goal is to increase audience engagement or build an audience of your own, consider measuring the following KPIs. And they can tell you how well your content caters to your target audience on different social networks. And Nili Zaharony of Penguin Strategies says that looking at bounce rate can help you find ideas for topics that will resonate with your target audience. “As a SaaS company in a vertical market, the most important metric we track for blog performance is campaign responses by target accounts,” says Julia Woodward of VTS. If the person weighs 250 lbs / 113 kg (a historical trend is called a baseline), and a person they would like to emulate is 185 lbs / 84 kg (comparison research is called benchmarking), they might set an 1,700 calorie-per-day target (desired level of performance) for the leading KPI in order to reach their lagging KPI target of 185 lbs / 84 kg by the end of a year. What is a group of organs that work together called? “The best indicator of the overall quality of our work is the frequency of users who follow a link or query our archives and go on to read more of our content,” says Colibri Digital Marketing’s Andrew McLoughlin.
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